HSMAI’s Adrian Awards Reception and Gala is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other.
The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will be considered for specialty awards: the TravelClick eMarketer of the Year and American Express Loyalty Marketing award. Winners of the second annual Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler will also be unveiled at the Gala. Gold winners will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Expedia Media Solutions, and their work will be showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery.
Highlights from the HSMAI Adrian Awards Gala and Dinner Reception, Janaury 2013
HSMAI celebrated the evening's winners with additional honors presented by our Benefactors.
Expedia Media Solutions hosts the Top 25 Extraordinary Minds in Sales & Marketing in a private reception and kicks off the evening with the Gold Gallery Dinner Reception featuring the 2012 Gold Adrian Award winners.
Expedia Media is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia's network of leading travel brands and global points of sale.
American Express Loyalty Award
The American Express Loyalty Award is presented to the loyalty program that demonstrated creativity for the loyalty concept, clarity of outreach and sustainability of the loyalty concept beyond an advertised campaign. The American Express Loyalty Award winner will be selected from the Adrian Award entries in the Loyalty Program categories.
HSMAI and National Geographic Traveler Leader in Sustainable Tourism award
Presented in conjunction with National Geographic Traveler, the Leader in Sustainable Tourism award recognized a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. Nominees are judged by how their efforts preserved the environmental, cultural, and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals.
The 'World Is Your Oyster' Award The ‘World is Your Oyster’ Award is presented by Oyster.com, recognizing the hotel or destination marketing program that best utilizes rich media to inspire travelers with authentic depictions of their unique beauty, personality, style or culture. Entrants will be judged on the visual representation of a destination or resort communicated through print and/or web marketing programs. All applicants in advertising and digital marketing with a focus on consumers and containing a visual component will be considered. The three finalists of the ‘World is Your Oyster’ award will be visited and reviewed by the Oyster.com editorial team and have full coverage on Oyster.com's platform to ensure the authenticity and accuracy in communication to the consumer market through marketing efforts. The winner of the 'World Is Your Oyster' award will subsequently be featured on the homepage of Oyster.com and promoted to Oyster.com's email list.
TravelClick eMarketer of the Year
Presented by TravelClick, the leader in hotel ecommerce solutions, this award recognizes the best integrated eMarketing program in the hotel industry. Contenders will be judged on the strength of their web presence and booking performance driven by world-class online marketing, including website design, organic and paid search, and the latest online strategies such as social marketing and mobile booking. The winner of the eMarketer of the Year Award demonstrates superior ability to attract and convert guests through the most effective channel, the web.
The Adrian Award gala is also made possible by the generous support from the following gala partners:
National Geographic Traveler
New York Marriott Marquis
Panzano & Partners
Cornell University School of Hospitality Administration
Social Tables- Seating planning software provided by Social Tables
For information on Adrian Awards and other HSMAI sponsorship opportunies, please contact Emi Haverkamp at 703-506-3297 or firstname.lastname@example.org.