HSMAI’s Adrian Awards Dinner Reception and Gala, February 20, 2018, at the New York Marriott Marquis, recognizes inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With a crowd of nearly 1,000, it is a networking and celebratory event unlike any other.

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and digital marketing. Winners of the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler and the Libris Pioneer in Visual Storytelling Award will also be unveiled at the Gala. Gold winners are celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI, Google and TravelClick, and their work is showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery. Preview this year's Gold Winners Here

Gala Tickets

Seats: $440

Table of 10: $3,990 - Before January 30, 2018
Table of  10: $4,190 - After January, 30, 2018

VIP Table Patron: $7,100

• Table for 10
• VIP placement at the front section of the room
• Recognition from the stage that evening
• Your choice of bottle service (3 bottles complimentary) at your table
• Unlimited champagne during the award presentation


REGISTRATION Opens at 5:00pm • 6th Floor Foyer

DINNER RECEPTION 5:30pm - 7:30pm • 9th Floor and Broadway Lounge

AWARDS PRESENTATION 7:45pm - 9:30pm • 6th Floor Broadway Ballroom  


HSMAI has a small blocks of rooms at:

  • New York Marriott Marquis (1535 Broadway) - The rate is $269 plus taxes. Reserve online, or call (877) 303-0104 and reference HSMAI.
  • Crowne Plaza Times Square Manhattan (1605 Broadway) - The rate is $99 plus taxes. Reserve online.


Highlights from the 2016 Adrian Awards Gala:


The Adrian Award gala is also made possible by the generous support from the following gala partners:


  • Cendyn/ONE
  • National Geographic Traveler
  • New York Marriott Marquis
  • Panzano & Partners
  • Sequence Events
  • Social Tables
  • USA Today


  • Cloth Connection
  • Getty Images

For information on Adrian Awards and other HSMAI sponsorship opportunities, please contact Bob Gilbert at 703-506-3280 or