HSMAI’s Adrian Awards Dinner Reception and Gala, February 21, 2017, recognizes inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With a crowd of nearly 1,000, it is a networking and celebratory event unlike any other.

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and digital marketing. Winners of the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler and the Libris Pioneer in Visual Storytelling Award will also be unveiled at the Gala. Gold winners are celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Google, and their work is showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery.

Winners of the 2016 competition will be honored in February 2017 at the New York Marriott Marquis. 



* Table for 10
* VIP placement at the front section of the room
* Recognition from the stage that evening
* Your choice of bottle service (3 bottles complimentary) at your table
* Unlimited champagne during the award session


- Early Bird Rate: $3,975
- After 1/31/17: $4,175


Purchase Your Gala Seats and Tables Today!

And, make plans now to get insights into the latest in digital marketing at the HSMAI Digital Marketing Strategy Conference, February 22 at the Marriott Marquis.

Highlights from the 2015 Adrian Awards Gala:


The Adrian Award gala is also made possible by the generous support from the following gala partners:


  • Cendyn/ONE
  • National Geographic Traveler
  • New York Marriott Marquis
  • Panzano & Partners
  • Sequence Events
  • USA Today


  • Cloth Connection
  • Getty Images

For information on Adrian Awards and other HSMAI sponsorship opportunities, please contact Nora Cloherty at 703-506-3297 or