HSMAI’s Adrian Awards Reception and Gala is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other.

 

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will be considered for specialty awards: the TravelClick eMarketer of the Year and American Express Loyalty Marketing award. Winners of the second annual Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler will also be unveiled at the Gala. Gold winners will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Expedia Media Solutions, and their work will be showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery. 

 

 

 

HSMAI celebrated the evening's winners with additional honors presented by our Benefactors.  

  Expedia Media Solutions hosts the Top 25 Extraordinary Minds in Sales & Marketing in a private reception and kicks off the evening with the Gold Gallery Dinner Reception featuring the 2012 Gold Adrian Award winners.   

 

 

   

 

The American Express Loyalty Award is presented to the loyalty program that demonstrated creativity for the loyalty concept, clarity of outreach and sustainability of the loyalty concept beyond an advertised campaign. The American Express Loyalty Award winner will be selected from the Adrian Award entries in the Loyalty Program categories. 

              

 

Presented in conjunction with National Geographic Traveler, the Leader in Sustainable Tourism award recognized a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. Nominees are judged by how their efforts preserved the environmental, cultural, and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals. 

The 'World Is Your Oyster' Award
The ‘World is Your Oyster’ Award is presented by Oyster.com, recognizing the hotel or destination marketing program that best utilizes rich media to inspire travelers with authentic depictions of their unique beauty, personality, style or culture. Entrants will be judged on the visual representation of a destination or resort communicated through print and/or web marketing programs. All applicants in advertising and digital marketing with a focus on consumers and containing a visual component will be considered. The three finalists of the ‘World is Your Oyster’ award will be visited and reviewed by the Oyster.com editorial team and have full coverage on Oyster.com's platform to ensure the authenticity and accuracy in communication to the consumer market through marketing efforts. The winner of the 'World Is Your Oyster' award will subsequently be featured on the homepage of Oyster.com and promoted to Oyster.com's email list.

                 TravelClick eMarketer of the Year 
 

 

The Adrian Award gala is also made possible by the generous support from the following gala partners:

 

TITLE SPONSORS:

 

  PATRONS:

 

 

 For information on Adrian Awards and other HSMAI sponsorship opportunies, please contact Emi Haverkamp at 703-506-3297 or ehaverkamp@hsmai.org.