Meet the 2014 Adrian Award Gold Winners who will be honored at this year's Gala.

HSMAI’s Adrian Awards Dinner Reception and Gala, February 23, 2015, is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other. GALA Invitation


By February 9, 2015
$385 per seat I $3,850 per table of 10

After February 9, 2015
$395 per seat I $3,950 per table of 10


Opens at 5:00pm I 6th Floor Foyer

5:30pm-7:15pm I 8th Floor Broadway Lounge

7:30pm-9:30pm I 6th Floor Broadway Ballroom


The Adrian Awards Dinner Reception is generously co-sponsored by and Google.



Hotel Reservations:

The New York Marriott Marquis has a limited number of rooms available at the rate of $259. Hotel Details and Registration

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will be considered for specialty awards: the TravelClick eMarketer of the Year, American Express Loyalty Marketing award, and Yahoo! Yodeler of the Year. Winners of the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler will also be unveiled at the Gala. Gold winners will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Expedia Media Solutions, and their work will be showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery.

Come for the Gala, stay for the HSMAI Digital Marketing Strategy Conference

February 24, 2015
New York Marriott Marquis

Highlights from the HSMAI Adrian Awards Gala and Dinner Reception, February 2013


HSMAI celebrates the evening's winners with additional honors presented by our Benefactors.


American Express Loyalty Award

The American Express Loyalty Award is presented to the loyalty program that demonstrated creativity for the loyalty concept, clarity of outreach and sustainability of the loyalty concept beyond an advertised campaign. The American Express Loyalty Award winner will be selected from the Adrian Award entries in the Loyalty Program categories.

HSMAI and National Geographic Traveler Leader in Sustainable Tourism award

Presented in conjunction with National Geographic Traveler, the Leader in Sustainable Tourism award recognized a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. Nominees are judged by how their efforts preserved the environmental, cultural, and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals.

TravelClick eMarketer of the Year

Presented by TravelClick, the leader in hotel ecommerce solutions, this award recognizes the best integrated eMarketing program in the hotel industry. Contenders will be judged on the strength of their web presence and booking performance driven by world-class online marketing, including website design, organic and paid search, and the latest online strategies such as social marketing and mobile booking. The winner of the eMarketer of the Year Award demonstrates superior ability to attract and convert guests through the most effective channel, the web.


Yahoo “Yodeler of the Year”

Presented by Yahoo, a leader in making the world’s daily habits inspiring and entertaining and tumblr, where millions go to find, follow and share what they love. The Yodeler of the Year award recognizes thought leadership in online storytelling measured by the guest’s journey of web-based inspiration, engagement, perception, and conversion. Candidates will be judged on their storytelling strategies in content marketing, native advertising, and online blogging. The winner of the Yodeler of the Year Award demonstrates best practices for online storytelling that position the reputation of a brand or destination as the premiere guest experience inthe travel industry.

The Adrian Award gala is also made possible by the generous support from the following gala partners:


  • Cendyn/ONE
  • Expedia Media Solutions
  • National Geographic Traveler
  • New York Marriott Marquis
  • Panzano & Partners
  • Sequence Events
  • USA Today


  • Cloth Connection
  • Getty Images

For information on Adrian Awards and other HSMAI sponsorship opportunities, please contact Nora Cloherty at 703-506-3297 or