HSMAI paid tribute to 2009 Adrian Award winners during the 20^th annual HSMAI Adrian Awards Gala, a black-tie affair attended by top agency, hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis.

 This year’s contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. Only 20 Platinum awards were given out.

 “The entries we received this year showcased the high level of creativity, innovation and aptitude from travel-related industry and agency professionals,” said Fran Brasseux, executive vice president of HSMAI. “The Adrian Award winners wowed the judges with thought-provoking entries that generated strong ROI, and the Platinum winners are the “best of the best.”

In addition to celebrating award-winning work, the Gala honored lifetime achievement and the “Top 25 Most Extraordinary Minds in Sales and Marketing.”  

HSMAI is pleased to announce are newest event partner for the Adrian wards Gala,  Expedia Media Solutions.

 

Expedia Media Solutions hosted this year's Top 25 Extraordinary Minds in Sales & Marketing in a private reception and then kicked off the evening with the Networking Cocktail Reception  featuring the 2009 Gold Adrian Award winners. 

 

 

 

Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers .

 

Awards to be presented on stage were:

Platinum Adrian Awards

Top 25 Most Extraordinary Minds in Sales & Marketing

Lifetime Achievement Awards

Best of Show

  

 In addition, the following prestigious specialty awards were presented by our partners:

 This award is presented by Departures Magazine and chosen by an elite panel of judges who recognize the best award-winning print advertising campaigns produced for the luxury travel market. The Departures Magazine Luxury Marketing Achievement Award is selected from all HSMAI Adrian Award 2009 Gold Award winners.

 

                  Google's Wisdom of the Crowd Award-

 

 Guided by a philosophy that states: Focus on the user and all else will follow, Google is perpetually driven to provide the best possible experience for consumers. Similarly, Google's enduring relevance is guided by the preferences and actions of it's millions of users. In honor of these principles, Google will sponsor this year's Wisdom of the Crowds award. Based on cross platform integration, brand impact and overall innovation, three marketing campaigns will be selected from the 2009 Gold HSMAI Adrian Award winners. In the end, Google's award winner receives the most important honor of all: top honors based on the collective wisdom of the traveling public and industry peers.  

                              TravelCLICK eMarketer of the Year

 

Presented by TravelCLICK, the leader in hotel ecommerce solutions, this award recognizes the best integrated eMarketing program in the hotel industry.  Contenders will be judged on the strength of their web presence and booking performance driven by world-class online marketing, including website design, organic and paid search, and emerging online strategies such as channel extension and community development. The winner of the eMarketer of the Year Award demonstrates superior ability to attract and convert guests through the most effective channel, the web.

 

 

      TripAdvisor Travelers' Choice Awards

 TripAdvisor®, the world's most popular and largest travel community, will kick off its 8^th annual Travelers’ Choice® Awards with the announcement of the top 2010 award winners at the Adrian Awards Gala. Unlike any other hotel awards programs, Travelers' Choice winners are based on the millions of real and unbiased reviews and opinions about hotels on tripadvisor.com™ and content from across the web.