HSMAI Adrian Awards Gala, 2016: Tuesday, February 16, 2016, New York Marriott Marquis

HSMAI’s Adrian Awards Dinner Reception and Gala, February 16, 2016, is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other.

The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and web marketing. Additionally, top achievers will be considered for specialty awards: the TravelClick eMarketer of the Year, American Express Loyalty Marketing award, and Yahoo! Yodeler of the Year. Winners of the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler will also be unveiled at the Gala. Gold winners will be celebrated at the Adrian Awards Gala Dinner Reception, which is co-sponsored by HSMAI and Expedia Media Solutions, and their work will be showcased on-screen as part of the Gala opening. All winning entries are showcased in the online winner’s gallery.

Come for the Gala, stay for the HSMAI Digital Marketing Strategy Conference

February 17, 2016
New York Marriott Marquis


Highlights from the 2015 Adrian Awards Gala:


HSMAI celebrates the evening's winners with additional honors presented by our Benefactors.



HSMAI and National Geographic Traveler Leader in Sustainable Tourism award

Presented in conjunction with National Geographic Traveler, the Leader in Sustainable Tourism award recognized a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. Nominees are judged by how their efforts preserved the environmental, cultural, and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals.



Yahoo “Yodeler of the Year”

Presented by Yahoo, a leader in making the world’s daily habits inspiring and entertaining and tumblr, where millions go to find, follow and share what they love. The Yodeler of the Year award recognizes thought leadership in online storytelling measured by the guest’s journey of web-based inspiration, engagement, perception, and conversion. Candidates will be judged on their storytelling strategies in content marketing, native advertising, and online blogging. The winner of the Yodeler of the Year Award demonstrates best practices for online storytelling that position the reputation of a brand or destination as the premiere guest experience inthe travel industry.

The Adrian Award gala is also made possible by the generous support from the following gala partners:


  • Cendyn/ONE
  • Expedia Media Solutions
  • National Geographic Traveler
  • New York Marriott Marquis
  • Panzano & Partners
  • Sequence Events
  • USA Today


  • Cloth Connection
  • Getty Images

For information on Adrian Awards and other HSMAI sponsorship opportunities, please contact Nora Cloherty at 703-506-3297 or