The 2009 Call for Entries is now closed. We will open the 2010 Call for Entries in July of 2010.
For general information contact:
HSMAI at 703-506-3297
Below is information pertaining to the 2009 Call for Entries.
What is the deadline for entries?
The final deadline for materials and payment is Tuesday, September 15th, 2009. Entries will not be accepted after September 15. Enter by Monday, August 31, to take advantage of early entry rates.
What and who are eligible to receive awards?
The competition is open to all travel-related industries. Work completed after January 1, 2007 through the July 2009 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2007.
All entries are submitted online. Each entry must include a completed communications statement, including information on marketing objectives, target audience, research and planning, message, results, and budget. Supporting materials can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance. Click here for a full list of categories, file types, and upload specifications per category.
Entries may be submitted by travel industry organizations, advertising agencies, public relations firms, or any other type of communications professional; but entries must be submitted in the name of the organization for which the work was performed. The services of a public relations firm, advertising agency, or other promotional service may be used in the preparation and assembly of all entries.
Award winners may be asked to submit additional materials such as high-resolution media and a presentation board to be displayed at the gala.
How are the entries judged?
Approximately 200 industry experts are invited to serve as members of the Adrian Awards judging academy. Judges are comprised of advertising, public relations, media, and Internet marketing professionals, along with leading members of the travel community. Entries are evaluated in five equally weighted categories: Marketing Objectives, Creativity, Quality, Content, and Results. Each entry is judged on its own merit and success in achieving its objectives as outlined in the entry's communication statement. Multiple judges score each entry. Points are then added cumulatively and an average score is determined. All tabulation is done by officials of HSMAI and kept confidential. Judging for Gold, Silver, and Bronze Awards is completed online, while judging for the Platinum and Best of Show Awards is completed in person.
How many entries can I submit?
There is no limitation to the number of entries one can submit.
How do I submit an entry?
All entries in the 2009 Adrian Awards must be submitted online. To begin the entry process, click on Entry Form from the navigation bar or any of the entry form links throughout the site.
What are the steps to entering online?
Begin by entering or creating a user name and password. The steps to completing your entry are as follows:
- Step 1: From the Main Menu click on the words “Step 1”and complete your Entrant Information Form and press “Save.”
- Step 2: To begin the entry process select “ADD ENTRY.” You will need to complete all required information in the form. Make sure to press save frequently to avoid loss of data. When you are finished filling out the entry form, press “SAVE ENTRY” once more.
- Step 3: Next upload your supporting media files. Please review the file requirements before you begin this process. When you are finished uploading all the media files for a specific entry, make sure to go back and click each uploaded document to confirm that it is functioning properly. If you have uploaded text documents that must be read, make sure you can read them from the screen.
- Step 4: Review your submitted entries by clicking on the “Entry List” link. You should see a status link for each entry. Click on incomplete (red hyper link) and complete the actions listed to change the entry status to complete. Then press “Submit Entry for Judging.”
- Step 5: Make sure all entries are labeled complete and process your payment. While you are welcome to pay by check, credit card payments are preferred. Your entries will not be moved to judging until your payment is received. All payments must be received by Tuesday, September 15.
What must I submit to enter?The Adrian Awards judging academy will examine the Statement of Communication and supporting materials provided with each entry. In the Statement of Communication you will be asked to provide information in seven categories:
- Situational Analysis
- Marketing Objectives
- Target Audience
- Research, Planning and Implementation
- Message
- Results
- Budget
Input your answers into the online submittal form. When preparing your documentation keep in mind that you are limited to 1,000 characters per category text box (7,000 per entry) and yes, spaces count as characters. A minimum quantity of supporting media must be uploaded. Click here for a full list of categories, file types, and upload specifications per category.
Is there a limit to how many media files I can upload?
Yes, each category has a minimum and maximum quantity of uploads and media files are subject to size limitations. Click here for a full list of categories, file types, and upload specifications per category.
What types of files can I upload?
Below are upload specification for a variety of media. Only the types in the information below may be uploaded. Please test your media by previewing after upload
- For Printed Materials:
Preferred file format: pdf at screen resolution (low) or a link to the actual entry is acceptable.Uploaded files should not exceed 5 MB each
- For Web Images:
Accepted file formats: .gif, .jpg, or a link to the actual entry is acceptable.Uploaded images should not exceed 5 MB eachImages should be web quality
- For Audio
Accepted audio file formats: avi, wma, wav, mp3 or a link to the actual media.Uploaded audio files should not exceed 5 MB
- For Film/Video/Multimedia*:
Accepted file formats: .mpeg, .mpg, wmv, swf or a link to the actual media.Recommended pixel size: 320 pixel x 240 pixelUploaded files should not exceed 20 MB
- For TV/Video/Multimedia Production Companies:
The following information may be of use to your production company:Entrants participating in the Adrian Awards competition submit entries online that may include uploaded video files. Entrants and judges use a browser embedded media player to view and judge entry videos. They will not be downloading the files to their machines and using a local player. The web application’s front end is ColdFusion MX 7 and the site supports the (two most recent versions of the) following browsers: IE on PC, Firefox on PC and MAC, and Safari on MAC. The intended audience of this document is video content creators. The purpose of this document is to provide as much information about the embedded players that eventually will play back the video during judging, so content creators can take steps to ensure the video delivered will successfully play in the entrant and judging sites. The code, below, is the product code that 'calls' the different players when a video file is requested. Only MOV and AIFF files will call the QuickTime player. Only SWF files will call the Flash player. For further information, consult the individual player specifications (from Microsoft, Apple, and Adobe, respectively).
- Windows Media Player – v6.4:
<object classid=CLSID:22d6f312b0f611d094ab0080c74c7e95 id=mediaplayer1>
<param name=Filename value=<cfoutput>#display_image#</cfoutput>>
<param name=AutoStart value=False>
<param name=ShowControls value=True>
<param name=ShowStatusBar value=False>
<param name=ShowDisplay value=False>
<param name=AutoRewind value=True>
<embed type=application/xmplayer2 pluginspage= http://www.microsoft.com/Windows/Downloads/Contents/MediaPlayer/
width=320
height=290
src=<cfoutput>#display_image#</cfoutput>
filename=<cfoutput>#display_image#</cfoutput>
autostart=True
showcontrols=True
showstatusbar=False
showdisplay=False
autorewind=True>
</embed>
</object>
- QuickTime Media Player
<object CLASSID=clsid:02BF25D58C174B23BC80D3488ABDDC6B
width=320 height=256
CODEBASE=http://www.apple.com/qtactivex/qtplugin.cab>
<param name=src value=sample.mov>
<param name=qtsrc value=<cfoutput>#display_image#</cfoutput>>
<param name=autoplay value=true>
<param name=loop value=false>
<param name=controller value=true>
<embed src=sample.mov
qtsrc=<cfoutput>#display_image#</cfoutput>
width=320
height=256
autoplay=true
loop=false
controller=true
pluginspage=http://www.apple.com/quicktime/>
</embed>
</object>
- Flash
<object classid=clsid:d27cdb6eae6d11cf96b8444553540000
codebase=http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,1,0
width=550 height=400>
<param name=movie value=<cfoutput>#display_image#</cfoutput>>
<embed src=<cfoutput>#display_image#</cfoutput>
type=application/xshockwaveflash
pluginspage=http://www.macromedia.com/go/getflashplayer
width=550
height=400>
</embed>
</object>
How do I upload a file?
Begin by entering or creating a user name and password. The steps to completing your entry are as follows:
- Step 1: Prepare the file to be uploaded and save it to your local computer or network. If you are unable to convert your file, please contact the agency or multimedia firm who created the file.
- Step 2: Click “BROWSE” to locate the file in your file system. The “CHOOSE FILE” window will open. Now select the file and click “OPEN.”
- Step 3: Verify the file path that appears is correct and click “UPLOAD FILE.”
- Step 4: You may verify the file is uploaded at any time by viewing the file upload section at the bottom of your online entry form. Information about the uploaded file (name, size, a delete link) will indicate the file has been uploaded successfully.
- Step 5: If you have already uploaded a file and would like to replace it with a new file, delete the original upload first by clicking “DELETE FILE.”
- Step 6: Make sure to test your files after you load them to the Adrian Awards site. These files will be used to judge your entry.To test your files simply click on the file icon and make sure your media displays.
What awards are given out?
Best of Show, Platinum, Gold, Silver, and Bronze
- Best of Show Awards: One Best of Show is awarded in each of the main competition areas: Advertising, Public Relations, and Web Marketing. The Best of Shows are selected from among the Platinum winners.
- Platinum Awards: Platinum winners are selected only from Gold award winners. Platinum winners outperform all competitors with creativity and exceptional results.
- Gold Awards: Gold awards are presented to those entries that the judges have determined have best met the exact criteria set forth in the Call for Entries materials.
Gold winners will be asked to submit a presentation board and high-resolution digital media, which will be display at the Adrian Award Gala on January 26, 2009. Failure to submit these materials are grounds for disqualification.
- Silver and Bronze Awards: Other notable entries will receive Silver and Bronze recognition.
In addition, our Benefactors, Departures Magazine, Google, TravelCLICK and TripAdvisor each present their own speciality award.
What are the entry categories?
Cick here for a full list of categories, file types, and upload specifications per category.
How much does it cost to enter?
Entry fees increase after Tuesday, August 31, 2009.
- By August 31, 2009
HSMAI Members $135 per entry
Non-members $155 per entry
- September 1-15, 2009
HSMAI Members $155 per entry
Non-members $175 per entry
How do I pay for my entries?
Entries will not be moved to the judging phase until payment is received. Entry fees can be paid online by credit card, or via mail by check or credit card. Checks should be made payable t HSMAI/ Adrian Awards
1760 Old Meadow Road, Suite 500
McLean, VA 22010
For more information, please call HSMAI:
PH: 703-506-3297
Back to Top
