Entries are evaluated in five equally weighed categories and scored based on a graduated point system ranging from 0-50 shown below:
- Marketing Objectives 10 points
- Creativity 10 points
- Quality 10 points
- Content 10 points
- Results 10 points
- Total 50 points
Approximately 200 industry experts are invited to serve as members of the Adrian Awards judging panel. Judges are comprised of advertising, public relations, media, and Internet marketing professionals, along with leading members of the travel community.
Judges determine category scores independently of one another and are asked to evaluate each entry based on its own merit and success with achieving its objectives as outlined in the entry's Communication Statement. Scores are then added cumulatively and an average score is determined.
Entries are not judged against other entries in their category. Therefore, it is possible to have multiple entries place at the gold, silver and bronze levels within a single category. All scores are computed electronically online and verified by officials of HSMAI, and final scores are not revealed.
Volunteer to Judge
The Adrian Awards Advisory Board is looking for expert hospitality, travel, tourism, and/or media experts to participate as judges. This is a great opportunity for you to share your knowledge and get an insider’s look at travel marketing practices.
Click here to complete a judging application form.
If you are interested in learning more about becoming an HSMAI Adrian Awards judge or are a past judge looking to volunteer for 2010 please contact Desiree LaFont : dlafont@hsmai.org or 703-506-3297.
