The 2019 Competition Will Be Opening in June - Details Available Soon

NEW FOR 2018!:

Facebook Mobile Video Award
Mobile has changed the way that travelers get inspired, plan, and book their trips — and mobile video is increasingly playing a critical role in how brands engage with travelers. It's estimated that 50% of digital travel sales will come from mobile by 2021 and 78% of all mobile data traffic will be video by the same year. Facebook's Mobile Video Award recognizes brands that are developing video campaigns to connect with travelers across the customer journey - from inspiration to booking - where they're most engaged, on mobile. The award will evaluate campaigns based on how their creative assets were built to capture attention on mobile and their usage of measurement solutions to understand impact on real business results. (39D - Single Entry; 40D - Campaign)

Corporate Social Responsibility
Data supports that consumers consider more than quality goods and services when choosing a brand. Many are prioritizing corporate social responsibility (CSR), and holding corporations accountable for effecting social change. Companies are taking responsibility for the impacts of their business operations through CSR programs focusing on issues that matter to a company’s employees, customers and communities. Entrants in this category will be asked to showcase their efforts in areas such as environmental impact, employee relations, community support, volunteering and philanthropy. 


Integrated Marketing Campaign – A campaign utilizing at least two of the following: advertising, public relations, digital marketing, that creates a unified and seamless experience for consumers to interact with the brand/enterprise, designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer 

Geo-Targeted (Advertising, Public Relations, Digital Marketing) – Campaigns that deliver different content to a user based on his or her geographic location.

Experiential (Advertising, Public Relations, Digital Marketing) – Campaigns that directly engage consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

 Innovation. Each division now includes an Innovation category. This is your opportunity to show how your work is breaking through the clutter using a new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

Multi-cultural, Youth, LGBT, and Global campaign categories have been added to each division for you to showcase how you are targeting these important demographics.

PR: Influencer Marketing: This new entry category gives you the opportunity to highlight your efforts to influence the influencers.

Digital Marketing: Virtual Reality. From goggles to Pokemon, your work with virtual reality tools and techniques will bring this new category to life.

* Learn from the Best: Insights from the HSMAI Foundation: Anatomy of an HSMAI Adrian Award: Best of Show Video Case Studies

 * Entry Tips: 

Think Like a Judge

- Insider Adrian Award Entry Tips


Now it their 62nd year, the Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public relations. Winners of the 2018 Adrian Awards will be honored at the HSMAI Adrian Awards Gala on January 22, 2019 at the New York Marriott Marquis. HSMAI members and non-members are welcome to enter the competition. HSMAI members receive a preferred rate - learn more and join

Work completed after January 1, 2017 to work completed through the date of entry will be eligible for entry in the 2018 competition. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2017. 

All entries are submitted online. Each entry must include a completed Statement of Communication, including information on marketing objectives, target audience, research and planning, message, results, and budget. Supporting materials can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance.

Entries may be submitted by travel industry organizations, advertising agencies, public relations firms, or any other type of communications professional; but entries must be submitted in the name of the organization for which the work was performed. The services of a public relations firm, advertising agency, or other promotional service may be used in the preparation and assembly of all entries.

All entries are eligible to win at the Gold, Silver and Bronze levels. Platinum and Best of Show winners are selected from the Gold winning entries.