The 2015 HSMAI Adrian Awards Competition Is Now Open!

Early Entry Deadline, September 4; Final Deadline September 18


Submit Your Entries


Work completed after January 1, 2013 to work completed through the date of entry will be eligible for entry in the 2015 competition. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2013.

All entries are submitted online. Each entry must include a completed Statement of Communication, including information on marketing objectives, target audience, research and planning, message, results, and budget. Supporting materials can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance.

Entries may be submitted by travel industry organizations, advertising agencies, public relations firms, or any other type of communications professional; but entries must be submitted in the name of the organization for which the work was performed. The services of a public relations firm, advertising agency, or other promotional service may be used in the preparation and assembly of all entries.

All entries are eligible to win at the Gold, Silver and Bronze levels. Platinum and Best of Show winners are selected from the Gold winning entries.

The Adrian Awards will also be conducting a contest encouraging past award winners to submit photos of themselves with their Adrians. Prizes include free seats atthe Adrian Awards Gala or a hotel stay for the Gala. Select submissions willalso be displayed at www.adrianawards.com andduring the Gala. Entry details coming soon!


Winners in select Adrian Awards categories will also be eligible to win the following specialty awards presented by our Benefactors and event partners.


HSMAI and National Geographic Leader in Sustainable Tourism Award
Presented in conjunction with National Geographic Traveler, the Leader in Sustainable Tourism award recognizes a person, company, or community for demonstrable leadership and innovation in preserving and communicating an authentic sense of place through a wisely managed tourism program. Nominees are judged by how their efforts preserved the environmental, cultural, and historic integrity of a destination, and how the program demonstrated leadership, innovation and accomplished its goals


Yahoo “Yodeler of the Year”

Presented by Yahoo, a leader in making the world’s daily habits inspiring and entertaining and tumblr, where millions go to find, follow and share what they love. The Yodeler of the Year award recognizes thought leadership in online storytelling measured by the guest’s journey of web-based inspiration, engagement, perception, and conversion. Candidates will be judged on their storytelling strategies in content marketing, native advertising, and online blogging. The winner of the Yodeler of theYear Award demonstrates best practices for online storytelling that position the reputation of a brand or destination as the premiere guest experience inthe travel industry.