Categories & Specs

The Adrian Awards competition is comprised of multiple categories for Advertising, Digital Marketing and Public Relations.

Entries will also be accepted for The Leader in Sustainable Tourism Award, presented in conjunction with National Geographic Traveler.   Entrants may upload up to eight (8)   files of supporting creative material in print, video and audio, as well as URL's. Entries within this category will not be submitted into the general Adrian Awards competition but will be judged using a unique judging criteria. Please visit the Deadlines and Fees and Statement of Communication tabs for complete information or call Ellen Wilson at 571-442-8489 or email ewilson@hsmai.orgClick Here to submit your entries - choose Leader in Sustainable Tourism under Division

Within each division, entries are accepted in the following classifications: (Divisions, Categories, Classifications, etc., all appear as drop down lists within the entry site online forms.)

Hotel (a) Individual Property, Hotel (b) Chain, Affiliated Group or Franchise System, Airline, Area Attraction, Car Rental, Casino, Convention Center, Cruise Line, CVB/Destination/Offices of Tourism, Railroad/ Bus Line, Stand Alone or In-House Restaurants (to include F&B/Catering), Spa, Time Share/Extended Stay, Travel Service/Supplier

Acceptable file types and sizes allowed in the competition are the following:

  • Links and URL’s (links need to remain active through January 2018)
  • Graphic: PDF, GIF, JPEG/JPG 5MB max
  • Video: MPEG/MPG, WMV, MOV 20MB max
  • Audio: AVI, WMG, WAV, MP3, AIFF 5MB max

Minimum creative file requirements for all categories is one (1) upload or link. Maximum creative file requirements for single entry categories are limited to (two) 2 file uploads and/or (three) 3 links. Series and Campaign categories are limited to eight (8) uploads and three (3) links.

Advertising Division Categories

Advertising Innovation: A new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. 

Advertising Single Entry Categories: Limited to one example or item per entry supported by a maximum of 2 file uploads and/or 3 links.

  • 1A. Brochure-Consumer
  • 2A. Brochure-Group Sales/Meetings
  • 3A. Brochure-Travel Trade
  • 4A. Direct Mail-Consumer
  • 5A. Direct Mail-Group Sales/Meetings
  • 7A. DVD/CD/Video –Consumer, Group Sales or Travel Trade
  • 8A.On Property/In Flight Marketing- Consumer, Group Sales or Travel Trade
  • 9A. Magazine or Newspaper-Consumer
  • 10A. Magazine or Newspaper- Group Sales/Meetings
  • 11A. Magazine or Newspaper- Travel Trade
  • 12A. Radio Consumer
  • 13A.Signage- Outdoor/Transit
  • 14A.Special Advertising Section
  • 15A. Television Consumer

Advertising Series Categories: Two or more ads built around a theme or event in one medium. Series categories are limited to a maximum upload of eight (8) files and three (3 )links.

  • 16A. Direct Mail-Consumer
  • 17A. Direct Mail-Group Sales /Meetings
  • 18A. Direct Mail-Travel Trade
  • 19A. Print Media-Consumer
  • 20A. Print Media-Group Sales /Meetings
  • 21A. Print Media-Travel Trade
  • 22A. TV-Consumer
  • 23A. Radio-Consumer

Advertising Campaign Categories: An advertising effort built around a single, unified theme, using at least two different types of media. Campaigns primarily conducted online should be entered under Digital Marketing. Campaign categories are limited to a maximum of 8 uploads and 3 links.

  • 24A. Contest/Sweepstakes Consumer/Group Sales/Travel Trade
  • 25A. Group Sales
  • 26A. Complete Campaign-Consumer or Group Sales or Travel Trade (to include Positioning)
  • 27A. Loyalty Program- Consumer Marketing
  • 28A. Loyalty Program- Member Marketing
  • 29A. Re-Positioning - Consumer Group Sales/Travel Trade
  • 30A. Tradeshow Marketing
  • 31A. Signage-Outdoor/Transient
  • 32A. Multi-Cultural
  • 33A. Youth
  • 34A. LGBT
  • 35A. Global
  • 36A - NEW - New Opening/Launch
  • 37A - NEW - Geo-Targeted
  • 38A - NEW - Experiential
  • 39A - Advertising Innovation

Digital Marketing Division Categories

Digital Marketing Innovation: A new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. 

Digital Marketing Single Entry Categories: Limited to one example or item supported by a maximum of two (2) file uploads and/or three (3) links.

  • 1D. Blog
  • 2D. Game
  • 3D. Email
  • 4D. Mapping & Location Marketing
  • 5D. Mobile Marketing
  • 6D. Multimedia (podcasts, video)
  • 7D. Social Media/Social Networking
  • 8D. Video
  • 9D. Web Ad
  • 10D. Web Site
  • 24D. Website User Experience
  • 25D. App User Experience
  • 26D.  Loyalty
  • 36D. Virtual Reality/Artificial Intelligence

Digital Marketing Series Categories: Two or more ads built around a theme or event in one medium. Series categories are limited to maximum upload of eight (8) files and three (3) links.

  • 11D. Email Series
  • 12D. Multimedia Series (podcasts, video, flash)
  • 13D. Web Ad Series
  • 14D. Web Cast Series
  • 28D. Loyalty Series

Digital Marketing Campaign Categories: A digital marketing effort built around a single, unified theme, using at least two different types of media. Campaign categories are limited to a maximum of 8 uploads and 3 links.

  • 15D. Contest/Sweepstakes
  • 16D. Integrated Marketing Campaign for Consumers
  • 17D. Integrated Marketing Campaign for GDS & Travel Agents
  • 18D. Mobile Campaign
  • 19D. Search Marketing Strategy
  • 20D. Social Media Campaign
  • 21D. Tradeshow Marketing Campaign
  • 22D. Loyalty Program-Consumer
  • 23D. Loyalty Program-Member
  • 30D Geo-Targeted Campaign
  • 31D In-house Guest Capture Campaign
  • 32D. Multi-Cultural Marketing
  • 33D. Youth Marketing
  • 34D. LGBT Marketing
  • 35D. Global Marketing
  • 36D NEW - New Opening/Launch
  • 37D NEW - Experiential
  • 38D Digital Innovation

Public Relations Division Categories

Public Relations Innovation: A new idea, device, or method; the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.  

Public Relations Single Entry Categories: Limited to one example or item supported by a maximum of two (2) file uploads and/or three (3) links.

  • 1P. Feature Placement Online-Consumer Media
  • 2P. Feature Placement Online-Trade Media
  • 3P. Feature Placement Print-Consumer Magazine or Newspaper
  • 4P. Feature Placement Print-Trade Publication
  • 5P. Feature Placement-Radio
  • 6P. Feature Placement-Television
  • 7P. Newsletter- Print of eNewsletter
  • 8P. Media Center- Online Press Room
  • 9P. Press Kit
  • 11P. Video News Release
  • 24P. Blog

Public Relations Campaign: A Public Relations effort built around a single, unified theme, using at least two different types of media. Campaigns primarily conducted online should be entered under Digital Marketing. Campaign categories are limited to a maximum of eight (8) uploads and three (3) links.

  • 12P. Community Service/Social Responsibility
  • 13P. Crisis Communication/Recovery Communication
  • 14P. Employee Program
  • 15P. Marketing Program- Consumer
  • 16P. Marketing Program- Trade
  • 17P. New Opening/Launch
  • 18P. Partnership with Major Brand (national or local)
  • 19P. Public Affairs/Public Service Announcement
  • 20P. Relaunch of Existing Product
  • 21P. Special Event
  • 22P Loyalty Program - Consumer
  • 23P. Loyalty Program - Member
  • 25P. Multi-Cultural
  • 26P. Youth
  • 27P. LGBT
  • 28P. Global
  • 29P. Influencer Marketing
  • 30P Public Relations Innovation
  • 31P NEW - Experiential