Within each division, entries are accepted in the following classifications:  (Divisions, Categories, Classifications, etc., all appear as drop down lists within the entry site online forms.)

Hotel (a) Individual Property, Hotel (b) Chain, Affiliated Group or Franchise System, Airline, Area Attraction, Car Rental, Casino, Convention Center, Cruise Line, CVB/Destination/Offices of Tourism, Railroad/ Bus Line, Stand Alone or In-House Restaurants (to include F&B/Catering), Spa, Time Share/Extended Stay, Travel Service/Supplier

Acceptable file types and sizes allowed the competition are the following:

•            Links and URL’s                                                 (links need to remain active through November, 2011) 
•           Graphic: PDF, GIF, JPEG/JPG                            5MB max
•           Video: MPEG/MPG, WMV, SWF, MOV                20MB max
•           Audio: AVI, WMG, WAV, MP3, AIFF                      5MB max

Minimum creative file requirements for all categories is one (1) upload or link.  Maximum creative file requirements for single entry categories are limited to 2 files uploads and/or 3 links.  Series and Campaign categories are limited to 8 uploads and 3 links.

 Advertising Division Categories

Advertising Single Entry Categories: Limited to one example or item per entry supported by a maximum of 2 file uploads and/or 3 links.

• 1A. Brochure-Consumer
• 2A. Brochure-Group Sales/Meetings
• 3A. Brochure-Travel Trade
• 4A. Direct Mail-Consumer
• 5A. Direct Mail-Group Sales/Meetings
• 6A. Direct Mail-Travel Trade
• 7A. DVD/CD/Video –Consumer, Group Sales or Travel Trade
• 8A.On Property/In Flight Marketing- Consumer, Group Sales or Travel Trade
• 9A. Magazine or Newspaper-Consumer
• 10A. Magazine or Newspaper- Group Sales/Meetings
• 11A. Magazine or Newspaper- Travel Trade
• 12A. Radio
• 13A.Signage- Outdoor/Transit
• 14A.Special Advertising Section
• 15A. Television

Advertising Series Categories: Two or more ads built around a theme or event in one medium.  Series categories are limited to a maximum upload of 8 files and 3 links.

• 16A. Direct Mail-Consumer
• 17A. Direct Mail-Group Sales /Meetings
• 18A. Direct Mail-Travel Trade
• 19A. Print Media-Consumer
• 20A. Print Media-Group Sales /Meetings
• 21A. Print Media-Travel Trade
• 22A. TV-Consumer
• 23A. Radio-Consumer

Advertising Campaign Categories: An advertising effort built around a single, unified theme, using at least two different types of media.  Campaigns primarily conducted online should be entered under Digital Marketing.  Campaign categories are limited to a maximum of 8 uploads and 3 links.

• 24A. Contest/Sweepstakes
• 25A. Group Sales
• 26A. Complete Campaign-Consumer or Group Sales or Travel Trade (to include Positioning)
• 27A. Loyalty Program- Consumer
• 28A. Loyalty Program- Member Marketing
• 29A. Re-Positioning
• 30A. Tradeshow Marketing

 Digital Marketing Division Categories

 Digital Marketing Single Entry Categories: Limited to one example or item supported by a maximum of 2 file uploads and/or 3 links.

• 1D. Blog
• 2D. Game
• 3D. Email
• 4D. Mapping & Location Marketing
• 5D. Mobile Marketing
• 6D. Multimedia (podcasts, video, flash)
• 7D. Social Media/Social Networking
• 8D. Video
• 9D. Web Ad
• 10D. Web Site

Digital Marketing Series Categories: Two or more ads built around a theme or event in one medium. Series categories are limited to maximum upload of 8 files and 3 links.

• 11D. Email Series
• 12A. Multimedia Series (podcasts, video, flash)
• 13D. Web Ad Series
• 14D. Web Cast Series

Digital Marketing Campaign Categories: A digital marketing effort built around a single, unified theme, using at least two different types of media.  Campaign categories are limited to a maximum of 8 uploads and 3 links.

• 15D. Contest/Sweepstakes
• 16D. Integrated Marketing Campaign for Consumers
• 17D. Integrated Marketing Campaign for GDS & Travel Agents
• 18D. Mobile Campaign
• 19D. Search Marketing Strategy
• 20D. Social Media Campaign
• 21D. Tradeshow Marketing Campaign
• 22D. Loyalty Program-Consumer
• 23D. Loyalty Program-Member

Public Relations Division Categories

 Public Relations Single Entry Categories: Limited to one example or item supported by a maximum of 2 file uploads and/or 3 links.

• 1P. Feature Placement Online-Consumer Media
• 2P. Feature Placement Online-Trade Media
• 3P. Feature Placement Print-Consumer Magazine or Newspaper
• 4P. Feature Placement Print-Trade Publication
• 5P. Feature Placement-Radio
• 6P. Feature Placement-Television
• 7P. Newsletter- Print of eNewsletter
• 8P. Media Center- Online Press Room
• 9P. Press Kit
• 10P: Public Affairs/Public Service Announcement
• 11P. Video News Release

 Public Relations Campaign: An advertising effort built around a single, unified theme, using at least two different types of media.  Campaigns primarily conducted online should be entered under Digital Marketing. Campaign categories are limited to a maximum of 8 uploads and 3 links.

• 12P. Community Service/Social Responsibility
• 13P. Crisis Communication/Recovery Communication
• 14P. Employee Program
• 15P. Marketing Program- Consumer
• 16P. Marketing Program- Trade
• 17P. Loyalty Program- Consumer
• 18P. Loyalty Program- Member
• 19P. New Opening/Launch
• 20P. Partnership with Major Brand (national or local)
• 21P. Public Affairs/Public Service Announcement
• 23P. Special Event